How to Write a Services Page That Connects with People Going Through Divorce
Writing a services page that truly speaks to people going through a divorce takes more than just listing what you offer. It’s about being human, honest, and showing that you care. Divorce is deeply emotional — people may be overwhelmed, scared, or just trying to find the next right step. So, your services page should feel like a conversation, not a sales pitch.If you're building your website and thinking about SEO for divorce attorneys, that’s a smart move. But remember, search engines aren’t the only ones reading your page — real people are too.
Start by thinking about what someone going through a divorce might be feeling when they first land on your site. They may be anxious about their future, worried about their kids, or unsure about legal steps. Use words that feel calming and clear. Instead of saying, “We offer a wide range of legal services,” try something like, “We’re here to help with custody, paperwork, and making a plan for what’s next.” Keep your tone caring, as if you're talking to someone you already know.
Avoid using too much legal language. Terms that may seem normal to you might confuse or intimidate others. Use everyday words where possible, and if you need to use legal terms, explain them in simple ways.
It also helps to organize your service list in a way that makes sense emotionally. Lead with what people worry about most — like child custody or property division. Briefly describe each service and why it matters. Rather than saying, “Our team provides exceptional representation,” say something like, “We’ll stand by you and explain everything along the way, so you don’t feel lost.”
Sprinkle in messages of support throughout your page. A sentence that says, “You don’t have to go through this alone,” might make someone feel seen and supported right away.
Finally, think about what someone would want to do after reading your services page. Encourage them to reach out with a short, warm note like, “If you’re ready to talk, we’re here to listen.”
In the end, your goal is to build trust. A services page that feels kind, clear, and helpful will connect more deeply with people — especially during a tough time like divorce.